Absence

Sorry about the absence. I've just been through a motorcycle crash and had a few other personal things to attend. It never makes for punctual work, let me tell you. I'll be continuing the blog this Friday. I have a bit of an announcement as well, so stay tuned.

Motivation

I'm currently working through chapter 2 of the book. I had thought that working on both the rule set and novel would be difficult, but it allows me to take a break from one to work on the other. This keeps writing from becoming monotonous and keeps my motivation peaked. By working on two projects at once, I am also making progress on multiple projects that would otherwise need to be set aside for a long duration.

A lot of writers struggle with staying motivated to the end. It is obvious when a writer forces themselves to continue writing. Their work begins to grow dry and stagnant. The reader will begin to lose interest in both the material and the context of the work. It is imperative that the attention of the audience is maintained throughout the entirety of the book.

A major aspect of any creative art is taking the time to do it right. Many people assume that a writer can simply work harder to create more or better material. This is simply untrue. Creativity cannot be forced. Working harder or longer hours will not improve the quality of literature or artwork. Many writers struggle with this concept, as everyone is confronted by deadlines and time tables.

That is not to say it should take a decade to finish a book. Only that enough time should be taken for reflection and review. Many ideas that seem sufficient at first glance can be made better with additional thought. Voice is always a subject of concern and many authors struggle with making conversations flow naturally.

Despite this, a deadline or time limit can add motivation to complete sections of the work in ample time. I do not recommend a deadline that encompasses the entire work (such as the whole novel) but break it down into small pieces, such as chapters. If you know you can write a chapter a week, set aside two weeks per chapter to allow for additional time. Many authors find that a single set back can delay the entire book because they did not leave enough room to catch up.

Setting a goal for the entire book can be dangerous, because it can lead to complacency. A year is a long time, and the writer may gain a false sense of security. Smaller goals also make it easier to track progress and update the editor (if you have one). This in itself can be motivating (it felt really good to have a full chapter of 10,000 words completed in my novel).

As an example, I determine the number of chapters I want (currently 10) and the number of words per chapter I would like to achieve (10,000). I want to write roughly a chapter per week, or 10,000 words. I immediately know how far along in the chapter I am each day, and therefore an excellent idea of how the book is progressing. This is very motivational. It removes the feeling that my book will never be completed and any uncertainty as to how much longer the book will take to write.

If you are struggling with motivation, a good practice would be to pick up a second project that is similar in nature, set short and medium term goals for yourself, and allot certain times during the day to write. Take the time you need to make your literature worth reading. Quality should never suffer for the sake of quantity.

Super Bowl 45

What a Super Bowl. I'll admit, being a Washingtonian, I was rooting for the Packers. Still, half-time aside, the game was well played with a surprise comeback from the Steelers in the second half. I hope everyone enjoyed the game and an excuse for plenty of junk food and frosty beverages.

Firestorm: Modern Edition

Firestorm: Modern Edition is moving closer to completion. The full rules will be featured here when completed. These rules will be 100% free, including rosters. I have template prototypes ready for the laser cutter as well. If you're into 6mm war gaming check it out.

Increasing Visibility

As noted below, I have recently included my blog in the Kindle Publishing for Blogs service. This makes my blog available to those with Kindle devices (and apps too, I believe) for a small monthly fee of $1.99. The idea to do this originally came from my friend Mat, who runs a blog on aquaponics.

Creating an account and linking the kindle feed to my blog posts took about 15 minutes. It was very easy and straight forward, though there is a substantial amount of personal information I needed to divulge for payment. This is primarily because Amazon reports my earnings to the IRS (they also report to the tax collection branches of several other countries) for income purposes. It also costs $8 for Amazon to mail out a physical check, compared to the direct deposit that is 100% free. However, direct deposit requires a bank account number and routing number.

Creating the blog link is very simple, and requires basic information about the nature of the blog and how frequently it will be updated. The minimum frequency for blog updates is 1 or 2 times per week though, so anyone who has very infrequent blog posts may want to strongly consider posting more frequently.

After a short content review process, my blogs were up and available in the Kindle market. Amazon advertises 24 to 72 hours, but mine were up in just a few. Though the content review may seem harsh, it isn't very strict. I have a second blog on information security, and includes many references and guides to hacking. This blog was also approved without incident, which surprised me.

The interface is extremely simple. It shows the numbers of active subscriptions to your blog, the number of trial subscriptions, and how much you can expect in royalties.

Despite the positive experience, there are still some things to be aware of. While Amazon claims no rights to the contents of your blog (you retain all rights to the material you post), Amazon retains the right to republish any work and at any time they see fit without compensating you for it. Also, they can hold specials or promotional events where your blog is available for free up to 30 days. And no, you don't get compensated for it.

Of course, the primary question is "why would anyone pay $1.99 a month to read something that they could get here for free?" Well, the easy answer is that they would be paying for the convenience of reading this blog on their very expensive Kindle or smart phone. But, as a writer who is trying to market the literature, the point is not to make money from the blog.

By making my presence visible on the Kindle market, I'm increasing my marketing surface area. Even if someone is not necessarily interested in purchasing a subscription on their Kindle, they may very well decide to come to this website and view my blog for free anyway. This brings me to the main point of this blog entry.

One thing that all self-publishers struggle with is increasing the surface area of their market and product visibility. Simply releasing a book by itself does not produce enough attention to generate revenue. A blog is a good start, but still limits your potential reader base. So, what exactly is this surface area and visibility thing?

Imagine you have the money to put a commercial on TV. Let's say $10,000. You can buy a single time slot for $1,000. If you buy 10 time slots on one channel, then only those people who watch that specific channel at that specific time will see the commercial. You will most likely get interest from less than 5% of the viewers. Because each channel has a theme (History, Sports, Movie, Biography, etc), you are getting the same demographic. In other words, you're showing the commercial to the same people over and over again.

Instead of wasting the money to show your commercial multiple times on the same channel, what if you bought 2 time slots on 5 channels instead? In this way, you are reaching more people by adding viewers from 5 channels instead of 1. You are also appealing to a wider demographic. You expose more people by diversifying your marketing approach.

Now, let's take a step back and look at a larger picture. You decide to advertise on the radio and in magazines. No longer are you only reaching people who happen to be watching TV during that time slot, but those who are reading magazines and listening to the radio as well. Your surface area increased again.

As a self-published author, you should be continuously looking for an additional outlet for information. When people begin to see your work in multiple places, you will build a small amount of reputation, and they are more likely to take a chance with your literature.

So, what of Amazon and a small (if not pitiful) stream of revenue? As a writer, you should not be selling blog posts about your literature, but your literature itself. Any money you make from your blog is a good bonus, but should not be your main concern. Just consider it advertising that you are getting paid for instead of the other way around.

Kindle Publishing for Blogs

For those of you with Amazon Kindle devices, this blog is now available through Kindle Publishing for Blogs. Those of you who are interested in following this blog through your mobile device can subscribe to it here.

I will be posting an entry later today about my experience with kindle publishing and how it helps increase visibility.

Busy Week

I've been quite busy and generally up to no good! Well, generally up to no good. I've begun rebuilding the Armory Games website, though it isn't quite ready for the civilian populace- yet. I'm still playing with the theme a bit, but I don't overly mind what I have already chosen for it. Once the website is fully live, I will most likely be migrating these blogs to it.

For those of you who have been following the Firestorm Game Dev blog, I'm sorry to say that the game system is going table top for the time being. There are several reasons for this, but the largest is that I can manage the entire production myself until interest ramps up. This means that the game will actually be completed.

In addition to this, the Firestorm Rules Set will be released in modern edition for free. That's right, free! So if you're interested in miniature war gaming, there is no reason not to check it out. I'll be posting a beta version of the rules in ~ a month. Less depending on how well everything fits together in this grand scheme of mine.

Work on the novel continues (though at a slower pace) and I should have it up for sale in less than 6 months. I'm also now involved in making instructional videos for home computing/networking and the like. These are basic videos meant for those with little or no knowledge of computing systems. In conjunction, I may very well be offering classes at the local libraries for the same things.

So, overall, I'm keeping rather busy. Idle hands are the devil's workshop, as they say.